Think
that settlement was a big win for Dominion Voting Systems? Think the settlement
– or the firing Tucker Carlson – will make Fox change in any way? Think again. Here
is a game plan for finishing the job that Dominion only started.
Nobody’s saying much about why Tucker Carlson got fired.
But one thing is clear: it sure wasn’t
about concern for his, um, journalistic standards.
Now that would be news.
Nah. Some think Carlson angered Fox top brass with his
texts about how stupid and incompetent the management was. Others speculate it
is because of what will come out in Fox Producer Abby Grossberg’s lawsuit charging
that Carlson’s show was a hostile work environment.
But nowhere do we see Fox stepping forward and saying that
lying to its viewers is the reason Tucker Carlson had to go.
In some ways, the handling of the Carlson firing reinforces
a crucial point: nothing – not the Dominion lawsuit, not the settlement, not
Carlson – is going to change Fox’s modus operandi.
And that is a problem for all of us.
You see, the lawsuit was all about the defamation of a
company… Dominion Voting Systems.
But nothing is being done about the defamation of the
American system of free and fair elections. Donald Trump and Fox News
conspired to make a full quarter of Americans believe that the 2020 election
was stolen from Donald Trump.
Who is going to fix that? And how do we do it?
Today, a modest proposal…
The idea that Fox had been humiliated and would change its
stripes certainly seemed to be the progressive pundit fantasy when word
exploded on April 17 about the last-second settlement with Dominion Voting
Systems. The liberal media bubble veritably climaxed with an eruption of schadenfreude
the likes of which have not been witnessed since the Red Sox came back from
down three to beat the Yankees in the ALCS in 2004.
Lawrence O’Donnell opened his 10:00 segment on MSNBC’s “The
Last Word” by labeling Rupert Murdoch “stupid” at least once a minute until
the first commercial break. The essence
of O’Donnell’s argument was that if Fox was going to settle, the infinitely
more logical time to do so would have been before document discovery began…
that is, prior to the dizzying parade of texts and emails that revealed Fox
News executives and Prime Time personalities to be morally bankrupt charlatans
who lied on the air in order to stoke their ratings and profits.
Other left-leaning pundits salivated not only at the
enormity of the settlement, but simply that the financial details of such
agreements were not required to be held secret -- as is almost always the case
in such negotiations. Many opinion
writers rejoiced in the official statement that Fox acknowledged “the court’s
rulings finding certain claims about Dominion to be false.” Clearly, taken in
sum, this appeared to be a colossal triumph for Dominion.
Well, not so fast.
Dominion won a big cash settlement, to be sure. And yes:
Dominion is a business, and they have no obligation to think about anything
beyond their shareholders, their customers, their bottom line, and their own
goals in filing the suit. They can walk away from this deal with a big smile.
But there’s a strong argument that Fox News also got
exactly, precisely what it needed out of the settlement.
Nowhere in this settlement was Fox News ever required to
have its Prime Time line-up of liars stare into the cameras and announce to
their loyal audience that they had routinely deceived them.
Nowhere in this settlement did Fox News face the risk of
having those big Prime Time personalities and top management testify under
oath, admitting to having said all the ugly deceits that were revealed in
texts.
In no way did this settlement risk the long term viability
of Fox News. Fox viewers, who never venture out of their insular media bubble,
may never, ever, once hear that Sean Hannity, Tucker Carlson, or Laura Ingraham
lied to them for money. Fox viewers will never know a thing… and that gives Fox
a true “get out of jail free,” enabling them to continue to print money off the
back of ignorant, easily manipulated viewers for far into the future.
The defamation trial itself was going to be six weeks of
daily gruesome humiliation for Fox News executives and on-air personalities. Now… poof! That worrying threat is gone.
Heck, even the amount of the settlement -- as huge as it
sounds – is not that heavy a lift for Fox News. They make that kind of money
every six months.
Now what we hear out of the left-leaning media is how the settlement
with Dominion sets Fox up for another calamity with Smartmatic, the next
election technology company to sue Fox for defamation. Maybe. But the far more
likely interpretation is that there is now a playbook that both companies can
follow to a far more rapid, private settlement.
No, the conclusion has to be that Fox will navigate this
potentially mortal blow with a few skid marks and a couple of irate Board
members.
And as of today, a full 25% of Americans still
believe that the election of 2020 was rigged, fraudulent, stolen.
Dominion
Voting Systems came away from this lawsuit with buckets of cash… but what about
the rest of us?
It is time that we realize that the real losers in this
corporate war are the American people.
The American people are the losers because a bunch of
politicians and a major television network decided to lie in order to stoke the
outrage of their viewers to spur higher ratings and more profit. In so doing,
those politicians and that network destroyed the reputation of American
elections for a full quarter of our voting population.
Fox News viewers – who tend to be those who now doubt the
integrity of our elections – will never know that the attack on our elections
was a coordinated, malevolent, orchestrated lie.
And the majority of Americans – that is, people who do
believe in the integrity of our elections -- must deal with the fact that a
quarter of the population will not accept the results if their candidate loses.
There is, however, an answer that addresses all these
issues. And it’s not that hard to implement.
Dominion Voting Systems should take $100,000,000 of its
settlement money and make a gigantic advertising buy on NFL Football this fall.
It should use this advertising campaign to tell Americans
that when Fox News pushed a phony story about election fraud, it was lying. And
it should use the ad campaign to tell Americans that its elections are free,
fair, and should be respected as binding.
Why run ads on the NFL? Well, Fox would never let Dominion
run ads on Fox – but NFL football is the next best way to reach viewers of Fox
News.
Everyone watches the NFL. In
2022, the eight top-rated television shows were NFL football games. Of the top
100 television programs in 2022, a mind-frying 82 were NFL football telecasts.
Yes, everyone… including tons of Fox News viewers. Sure,
MSNBC viewers too. And CNN. Nearly 100,000,000 Americans watch the Super
Bowl.
We may have political media bubbles, but there is no bubble
when it comes to NFL football. We all tune in.
Pony up $100,000,000 for an advertising buy on the NFL, and
you will be as ubiquitous as Bud Light, Verizon, and Chevy Silverado.
That’s the idea, Dominion: make an ad buy that is
absolutely guaranteed to reach a huge segment of Fox News viewers, and then
hire an ad agency to create TV commercials that are simply a compendium of
every text, every email, and every quote that a Fox employee ever said about
Dominion Voting Systems, Sidney Powell, Rudy Giuliani, Donald Trump… and Fox
viewers themselves.
The commercials don’t have to be fancy. Heck, all you need
is to have the actual quotes in scrolling type over photos of Powell,
Giuliani, Fox executives, and Fox on-air personalities as the voice-over
announcer reads…
Proposed Dominion Commercial #1:
Primary
Voice Over:
“On
November 18, 2020, Tucker Carlson and Laura Ingraham at Fox News exchanged
texts about Trump lawyer Sidney Powell, who appeared frequently on Fox News to
claim that there was rampant fraud in the 2020 Presidential election. Carlson
wrote:”
A
second, different male voice-over reads the actual Carlson quote:
"Sidney Powell is lying by the way. I caught her. It's
insane.”
A
female voice-over reads the actual Ingraham quote:
"Sidney is a complete nut. No one will work with her.
Ditto with Rudy."
Primary
Voice Over:
“We at
Dominion Voting Systems are running television commercials to show that Fox
News knowingly lied to its viewers to try to create doubt about our voting
machines – and about the legitimacy of the 2020 election.
It’s
time that all Americans learn that Fox News knowingly lies to its viewers.
And
it’s time that Fox viewers finally know what the rest of America already knows…
elections in America are free, fair, and honest.”
Proposed Dominion Commercial #2:
Primary
Voice Over:
“On
January 21, 2021, Rupert Murdoch wrote an email to Fox News CEO Suzanne Scott,
in which he expressed regret for the claims that Sean Hannity and Laura
Ingraham made on Fox News alleging that the election was rigged.”
A
second, different voice-over reads the actual Murdoch email:
“Maybe
Sean and Laura went too far. All well for Sean to tell you he was in despair
about Trump… but did he have to tell his viewers?”
Primary
Voice Over:
“We at
Dominion Voting Systems are running television commercials to show that Fox
News knowingly lied to its viewers to try to create doubt about our voting
machines – and about the legitimacy of the 2020 election.
It’s
time that all Americans learn that Fox News knowingly lies to its viewers.
And
it’s time that Fox viewers finally know what the rest of America already knows…
elections in America are free, fair, and honest.”
Proposed Dominion Commercial #3:
Primary
Voice Over:
“In
November and December, 2020, lawyer Sidney Powell appeared frequently on Fox
News to claim that there was rampant fraud in the 2020 Presidential election.
Fox executives and broadcaster personalities knew that Powell was lying, but
they continued to feature her lies prominently in their coverage.
On
November 23, Fox Senior Vice President Raj Shah wrote to his superiors and admitted that
Powell had no proof for the allegations of election fraud, even as they
continued to feature her on their programming.
A
second, different voice-over reads the actual Raj Shah quote.
“We encouraged several sources within the administration to
tell reporters that Powell offered no evidence for her claims and didn’t speak
for the president.”
Primary
Voice Over:
“We at
Dominion Voting Systems are running television commercials to show that Fox
News knowingly lied to its viewers to try to create doubt about the legitimacy
of the 2020 election.
It’s
time that all Americans learn that Fox News knowingly lies to its viewers.
And
it’s time that Fox viewers finally know what the rest of America already knows…
elections in America are free, fair, and honest.”
Go ahead, Dominion Voting Systems, make a dozen commercials
like this and run them on the NFL, the Country Music Awards, and local
programming in every Red State in the Union.
Go ahead and finish the job that your defamation suit
started.
Don’t want to spend a hundred million? Ok, how about you kick
in fifty mill and ask Michael Bloomberg to match your ad budget dollar for
dollar. Then hit up Tom Steyer. MSNBC and CNN. Ask the Democratic National
Committee.
The fact of the matter is that roughly a quarter of the
population of the United States still believes the election was rigged. Some
percentage of those people still believe Dominion Voting Machines are rigged.
They still believe it because Fox News told them those machines
were rigged, and now Fox News has no obligation to tell its viewers they were
lying.
That is now your job, Dominion Voting Systems. It is your
obligation to your employees, your stockholders, your customers, and, yes, to
your country.
Yes, maybe you should stop and consider that you owe that
much to do a country that built the legal system and paid for the courts and
wrote the laws that enabled you to cash a check for $787,500,000.
You’d be telling the people of this country that their
elections are sound, that Donald Trump lost the election of 2020, and that
anybody who tells you anything different is a liar.
You know… a liar like Tucker Carlson, Sean Hannity, Laura
Ingraham, Rupert Murdoch, and Suzanne Scott.
And every single person that continues to work at that
sleazy, trashy, septic tank of a television network, Fox News.
That, Dominion, is how to really nail Fox News.
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