“Not
he who is ignorant of writing but ignorant of photography will be the
illiterate of the future.” – from “A Short History of Photography,” by
Walter Benjamin, 1931
It is now one week into the first season of The White House Apprentice, and we are getting a very clear picture of what
the Trump presidency is going to look, feel, and smell like. Lights, camera... action! Roll the camera. Post to Facebook. Tweet
it, then beat it.
The first made-for-social–media presidency began with a
series of bumps and crashes that, when viewed through a longer lens, suddenly appear
to be wholly planned and orchestrated, willful and implemented by design.
This President is completely focused on the optics of being President. Once again, we take him lightly at our own
peril. Trump is feverishly projecting a visual image of a dynamic,
action-oriented executive who is cracking the whip on the gridlocked Washington
bureaucracy and taking immediate action on his each and every campaign promise.
If it appears he is still in campaign
mode, he is. He is tweeting, texting, shouting, and stepping on toes, all to
make sure his base knows that is implementing what he promised. And those who voted
for Trump by talking themselves into the belief that he would not or could not
implement some of his more outlandish campaign vows have had a rude awakening. Yes he
can.
How is Trump achieving this? So far, largely with
executive orders, tweets, vague proclamations, confrontational language, and
his trademark willingness to combat inconvenient truths with his staff’s
splendid new invention: “alternative facts.”
Perhaps highest on his priority list – above campaign
promises and saber rattling – this President is making his biggest assault on
that shockingly vulnerable barrier between perception and reality. It is a fact that Trump’s opinion is that fact is now a
matter of opinion. And he is elevating this dispute to the level of a full-on
culture war by declaring that his enemy is not the Democratic Party, but the news
media.
This was no nuanced implication. Donald Trump’s Satan-In-Chief, Steve Bannon, not only
formally declared but begged to be quoted
in an interview in which he said that the media was actually the “Opposition
Party.” Bannon’s role, it appears, is to
devise a strategy to ensure that the credibility of the media is thoroughly
crushed in the cerebrums of the Imperial Storm troopers who represent Trump’s core
supporters. Steve Bannon is in the
business of manufacturing Teflon for his boss: he is setting out to create a
world in which any press report that is critical of Donald Trump can be
immediately dismissed precisely because it is the product of a biased,
untruthful, deceptive, and manipulative news establishment that has only the
goal of undermining the Trump presidency. This is the Nadia Comaneci of twisted logic: the very fact that a news report
is negative about Donald Trump is presented as the proof that the news service is biased
against him.
If the party philosophy of the past eight years had been
Mitch McConnell’s famous declaration that his goal was to make Obama a one-term
president, Bannon’s clarion call is the philosophy going forward: anything or
anyone who attacks Donald Trump is a product of the biased liberal news media
that is out to get Donald Trump. Crush the media and you have crushed the true
opposition.
In this culture war, facts are the casualties, and the
reports from the battlefield are alarming.
The audacity of Bannon’s propaganda war was comedic at
first. The Donald ordered his press officer to step out to the podium and
announce that his inauguration was the most
watched and most attended in the
history of our union. Then Trump told congressional leaders that he actually would
have won the popular vote but three to five million undocumented aliens all
voted illegally for Hillary Clinton. And then – best of all – he announced that the sun
actually broke through the rain clouds the moment he started his inaugural
address.
All three of these statements are as groundless and
erroneous as asserting, say, that the New York Jets will be playing the
Cleveland Browns in the Super Bowl next week. Or that Mary Tyler Moore never
threw a hat. Or, while we’re at it, that Barack Obama was not born in
the United States.
Donald Trump’s rain of error is already well underway,
but do not be misled: it is not based exclusively on stupidity, ignorance, or insecurity, as
many have hypothesized. It is a playbook. It is a willful and intentional plan
to make every single possible daily occurrence an opportunity to create
confrontation between the Trump White House and the news media. Bannon’s bet is that every such confrontation
will further solidify the core identification that Trump has created with his base:
a pervasive sense of victimhood that
Trump’s supporters feel in the face of powerful entrenched establishment forces
in Washington, Wall Street, and the news media.
The second front in this war of optics is the steady flow
of grand proclamations from Trump’s White House. Surely we must all
take a moment and admire the cunning. Trump’s campaign focused heavily on the
fact that our government “does not work,” that nothing gets done, and that
stupid leaders and gridlock combined to create a government that does not serve
its people. He is now doing every
possible thing he can do create an aura of rapid, decisive action. And he is no
dummy in doing this: everyone is already counting down the days to the mid-term
elections, and Trump needs to have his resume polished with accomplishments within 18 months or his
crucial majority is up for grabs.
The proclamation of intent to repeal Obamacare – with no
replacement in place – is typical of Trump’s optical delusions. He has made
great theater of delivering on a huge campaign promise, while Republicans
privately stew in the realization that there is no healthcare system on earth
that can maintain the level of coverage achieved under Obamacare without
preserving the mandate. Trump couldn’t care less what actually happens, and
indeed he’s probably banking on Democrats in Congress blocking Republican
efforts to implement new legislation, as this would provide a very convenient
excuse for his failure to actually replace Obamacare.
Banning 134,000,000 people from seven largely Muslim
countries from entering the United States? It’s outrageous, offensive,
ignorant, and as likely to spur on terrorists – and support for terrorists – as
it is to “keep us safe.” But as an exercise
in optics, it’s a home run. It has generated intense visibility and enabled
Donald Trump to make the claim to his base that he is taking the necessary
steps to protect us from terrorism. Trump
sees no downside to this ban, and is completely unconcerned about that little
matter of our long-standing principles as a nation. The Twitterer-in-Chief might care about such things if
there was a daily “trending” update on our moral fiber, and if he could check
Facebook to see how many people “like” having inalienable rights to
life, liberty, and the pursuit of happiness.
Drill, baby, drill. Get those pipelines back in
motion. Sign the proclamation, check the
box, pose for the camera; tweet it and then beat it.
Was it one China
and a two-state solution in the Middle
East, or a one-state solution in the
Middle East and two Chinas? Who
knows? Who cares? Go with your gut. Rattle some cages. Piss some people off. No
matter; there will be awesome news coverage.
Mark these words, folks: Donald Trump’s approval rating
is about to jump. Most people out there
believe that action is inherently better than inaction, and most people think
that the appearance of having kept campaign promises is a big improvement over
Gridlock, D.C. Most Trump supporters probably believe that the same people in
the news media who were wrong about the election are wrong about counting the
crowds in the Capitol Building, analyzing voter fraud, and the weather report
on Donald Trump’s inauguration. And, hey, you don’t need a weatherman… ah, never mind.
The bottom line is this: if Donald Trump is saying that
the news media is the opposition party, then the news media better start acting
like it is. We see some promising signs
in the tough belligerence of Chuck Todd taking it to Kellyanne Conway (“’Alternative
facts’ are not facts. They’re falsehoods”), and the willingness of the New York
Times to use the word “lying” in its headlines about Trump.
But for too long our news services have worried about
appearing to have a liberal bias, and, as a result, they tiptoed around Donald Trump
while he steamrolled them to the White House.
It is time for our news organizations to start playing
the role they used to play, during times when Edward R. Murrow took down Joseph
McCarthy, Walter Cronkite directly challenged the leadership of Lyndon Johnson,
and Ben Bradlee let loose the full force of the Washington Post to prove that
Richard Nixon was a crook.
Much has been made about the corrupting influence of
money in our politics. This pales next to the potential implications of an utterly
corrupted rogue media empire manufacturing an alternative reality and foisting
it on those eager to be comforted by its disinformation.
We need leaders in the news media who are ready to step
up and spill some blood -- and maybe even some ratings – in service of the
truth.
Because the next four years are not about Republican vs.
Democrat.
This is about Donald Trump’s media machine vs. the
established news media. Whose version of the truth will prevail?
This is about the convenient untruths of Trump vs. the inconvenient
truths of reality.
It wasn’t long ago that we all thought it was impossible
that Trump would win the last battle. Let’s not make that same mistake now we are fighting for the idea of truth.
Great piece, Steve. What we also need is a way for those of us opposed to all that Trump and Bannon stand for to reach outside the "Bubble" to engage independents and work to defeat the far right in 2018.
ReplyDeleteKeep drinking the Kool-Aid!
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