If you believe as Donald Trump believes -- that
dominating the news cycle, regardless of the content of the coverage – is in and
of itself the most important thing,
then you probably think that Trump has had a spectacular week.
I admit it: I failed to see the upside media potential of
attacking the grieving Muslim father who publicly mourned the heroic combat death
of his son in the name of patriotism and freedom from religious persecution. I did not see the ratings bonanza in inviting
a malevolent foreign dictator to hack private U.S. servers. And I did not predict that Trump would own prime time for his ignorance that
Russia had already taken the Crimean Peninsula from the Ukraine.
Unfortunately for Donald Trump, there’s a fair amount of
evidence that the “any coverage is good coverage” theory is seriously flawed. “New Coke”
comes to mind. ValuJet, which expired
after its gross operational negligence resulted in the crash of a 727, is a
second example. And Rick Perry could probably come up with a third example, but
then again – and rather to my point -- perhaps
not.
In defiance of such evidence, Donald Trump has churned
forward with his all-press-is-good-press media strategy like a snowplow driver
who takes out every other mail box along the way. Convinced that consuming all available media oxygen is
the sine qua non of Presidential
politics, Trump went on a three day binge of Muslim trash-talking, Russian
email hack stalking, and Ukrainian reality sleep-walking that only served to push the
Republican faithful to the brink of Trump-balking. John McCain blew his top over Trump’s
bewildering assault on Muslim American Khizr Khan, father of fallen patriot
Humayun Kahn. Trump then retaliated by announcing that he wasn’t really “there
yet” on endorsing McCain and Speaker of
the House Paul Ryan, causing heretofore castrato
Reince Priebus to grow a pair and lay into Trump on a profanity-laden conference
call.
Pundits observed that the timing Donald Trump’s recent gaffe spree was particularly unfortunate,
noting how rapidly it had followed on the heels of the Democratic Party’s four
day long Philadelpho-gasm.
Pundits, wake up. You’ve got it backwards. The very
reason that Donald Trump went berserk is precisely because the Democrats were
breathing all the media oxygen.
Donald Trump may have been angry with what Khizr Kahn had
said about him -- that Trump had “sacrificed nothing,” and that he needs to read
the Constitution. But my suspicion is that the real reason Donald Trump was
furious was that Khizr Khan had utterly
dominated the news cycle.
Trump could not bear to see Kahn on one more Sunday
morning news program, or headlining one more news website. He couldn’t just let
the story dissipate and gradually disappear from the “trending” monitors. Trump
is biologically programmed to do whatever media shlock and awe is required to
regain his market share of airtime. So he attacked Khizr Khan for what he said
and then he attacked Kahn’s wife for not saying anything. He expressed anger
that Patricia Smith, who had blamed Hillary Clinton for the death of her son at
Benghazi, had achieved none of the sustained media buzz that the media accorded
to Kahn. It was as if Trump was accusing the media of being biased in favor of
the dead children of liberals.
And so it goes with Donald Trump’s addiction to free
media. Anyone who has been mystified
with Donald Trump’s infatuation with Twitter should process it through this
filter. Twitter is to Donald Trump what Twinkies are to Chris Christie. Twitter
is instant media gratification; it is a direct line triggering seismic activity
under the anchor desk at Fox and Friends.
It eliminates the need for a messy press conference or having to wait for the
evening’s stadium show. You don’t even have to think or form a full sentence;
there is no need or space for factual support. Trump interprets the 140 character limit as a
liberating excuse from the need to provide substance. Twitter lends itself
nicely to Trump’s preference for communicating in the linguistic equivalent of projectile
vomiting, farts, belches, and snorts.
If you follow the illogic, Trump was probably actually quite pleased with the firestorm that
burned from Monday through Thursday. While Republican leaders were wandering about
with the exact same expression that Kate Winslet had when the Titanic’s
architect whispered that there were not enough lifeboats, Trump was back doing
the morning shows. Back in the saddle, sucking in that clean, pure oxygen of
airtime. You think you can dominate the news cycle, Khizr? The Donald is back, you moose-lum
apprentice.
It is almost hard to count all the reasons that the
Republican Party leadership was in a full-Fukushima Daiichi-grade meltdown.
Quite apart from the incredible diss to McCain and Ryan, quite apart from the
appalling bad taste of picking a fight with Gold Star parents, quite apart from
the woeful ignorance that Russia had, indeed, already entered the Ukraine,
there was the little matter that Trump
was nowhere near on the “message” that he was supposed to be sticking to. With
less than 100 days to go, Trump was squandering precious time, having
completely lost sight of the core campaign themes the he had put forward in his
nationally televised address just ten days before.
The
“law and order” candidate? Well, it’s hard to push that line when
your proposal that Russia hack our emails is borderline treason. Protect our borders? That would seem
inconsistent with his invitation to a hostile nation to penetrate our
cyberspace. Make America great again? Hard to get families behind your big slogan
when you belittle and scorn the parents of soldiers who have actually made the
ultimate sacrifice to keep America great.
Buried in the shit storm of Trump’s own making were the
issues where Trump has actually made the most headway – unfair trade practices,
loss of manufacturing, and undocumented aliens. For three days in August, they
didn’t even come up.
There’s a lesson in this for the Democrats if they can
see it.
Donald Trump can be distracted as easily as an ADHD kid
who left town for the weekend without his Ritalin prescription. Take away the
I.V. crack of media oxygen, and the guy will blabber with reckless abandon
until he finds the right crazy talk to bring back the main line. His first
instinct? To attack the person who took away the oxygen. At the outset, Jeb
Bush had the oxygen, so Donald Trump had to humiliate him. After Iowa, Ted Cruz
had the oxygen, so Trump tried to defame him, his wife, and his father. When
ISIS-inspired terrorists struck in San Bernardino, Trump had to think big in order
to regain the spotlight, so he went after the planet’s 1.6 billion Muslims. And
last Thursday, Khizr Kahn stole the oxygen mask, and Donald Trump was flailing
away like a sci-fi astronaut whose helmet comes off in outer space. He had to retaliate.
The reason why Khizr Kahn has exploded like a torpedo
below Trump’s waterline is that he is the perfect storm of the
vulnerabilities of Donald Trump's candidacy.
- Of all of Trump’s wild policy proposals, the wholesale ban on Muslims may be the most carcinogenic. Most Republicans (notably Paul Ryan) violently reject it as representing a direct threat to religious freedom. The more Trump talks about it, the worse it is for him.
- The symbolism of a Muslim dying on the battlefield for his country has an exponential multiplier effect on the appalling bigotry of the Muslim ban. It places Trump in the position of being in opposition to religious freedom and the United States military. After you criticize these two institutions, all you have left is Mother Theresa.
- Khizr Kahn has been able to do what 16 Republican candidates could not; he has stood up to Donald Trump and wounded him badly with his simple eloquence and ferocious principle.
- Donald Trump views an apology as a sign of weakness. This means that once he has made an error, he would rather defiantly double-down on it than admit to weakness. So Kahn became the gift that kept on giving, as Trump’s only choice was to continue his attacks.
- The more Donald Trump talks about this issue, the less he talks about areas in which Hillary Clinton is truly vulnerable.
- The more Donald Trump talks about Kahn, the more he fuels an internecine nuclear war in his own party.
- The more Donald Trump flails angrily about how he has been savaged on this issue, the more people see a dangerously unstable man. And more people conclude that they don’t want that guy’s fingers anywhere near the launch codes.
If I were running Hillary Clinton’s campaign, I would study
this Khizr Kahn template carefully. How
can Democrats goad Trump into losing his temper on topics that can’t possibly
help him? How can Democrats dominate the news cycle on a topic that actually damages Trump the more he talks about it? Simply put, how can the Democrats provoke him into repeatedly wasting precious time?
Perhaps start by keeping the Khizr Kahn issue alive as
long as possible… with television commercials featuring service men and women
from other groups that are the target of Trump’s bigotry (Hispanics,
African-Americans, Women, and LGBT), all pledging their support for Khizr Kahn.
Perhaps Team Clinton can find a way to goad Trump into a
public food fight about climate science.
Or, perhaps, it is time to push him hard to embrace or repudiate the legacy of
the last Republican President, George W. Bush. It pretty much doesn’t matter which way he goes on this issue, as either way it reminds people of the sorry shape the country was in when W left office. And any time Trump spends on this topic is a counterproductive waste
of time.
Take away the Ritalin, Democrats. Distract him and goad him on his weakest
issues and watch him waste 48 precious hours throwing temper tantrums and
bleating hasty retweets.
To all you television network executives who enjoy his
ratings but who are growing terrified of a Trump presidency? Here is how you
can help. When Trump goes non-linear, turn on the oxygen. The white rats in a
Psych 101 experiment learn faster than this guy. Wait until he gets to his
craziest, and then pump the coverage to the max. Interrupt prime time
programming to report on his lunacy-du-jour.
Do not worry; he won’t get mad at you, he will love it. There is no need to
try to try to shoot somebody who is busy drinking hemlock. It is so much more elegant to refill his cup.
Thanks to Khizr Kahn, winning this election is now as
easy as taking candy from a baby.
Just
take the candy from the baby.
Watch that baby scream, lash out, get angry, and go way,
way off his baby-message.
Trace it all back to the baby’s uncontrolled id. The provenance of Donald J. Trump is his lust to be at the center of
the known universe. That is his oxygen; and it is his most essential need in
life. More than being right. More than any accomplishment, service to his country, or purpose in life. And, yes, more than being President of the
United States.
Can we finally see a clear path for beating Donald Trump?
Thanks to a Muslim immigrant family who actually is
making America great again, yes we Kahn.
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You should get an award for this amazing pun, namely the phrase "gaffe spree ". Congratulations, and written as we cruise on the Graf Spee.
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